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Ploomo
B2B Sport Data Provider.
Ploomo
Ploomo
B2B Sport Data Provider.
B2B Sport Data Provider.
The Challenge
The Challenge
The Challenge
Ploomo needed a visual identity that balanced tech precision with athletic energy. The main challenge was to create a brand system that felt both powerful and dynamic, while still conveying trust and simplicity critical for B2B clients building fully automated platforms with sport data widgets.
Ploomo needed a visual identity that balanced tech precision with athletic energy. The main challenge was to create a brand system that felt both powerful and dynamic, while still conveying trust and simplicity critical for B2B clients building fully automated platforms with sport data widgets.
Ploomo needed a visual identity that balanced tech precision with athletic energy. The main challenge was to create a brand system that felt both powerful and dynamic, while still conveying trust and simplicity critical for B2B clients building fully automated platforms with sport data widgets.
MY CONTRIBUTION
MY CONTRIBUTION
MY CONTRIBUTION
Art Direction
Art Direction
Art Direction
Brand Desing
Brand Desing
Brand Desing
Logo Desing
Logo Desing
Logo Desing
One conclusion
One core visual asset
One conclusion
One core visual asset
One conclusion
One core visual asset
Solution
Solution
Solution
After exploring multiple directions, I concluded that Ploomo’s identity should revolve around a single, powerful element: the logotype. It became the most distinctive and versatile visual asset anchoring the brand across product, marketing, and interface touch-points.
After exploring multiple directions, I concluded that Ploomo’s identity should revolve around a single, powerful element: the logotype. It became the most distinctive and versatile visual asset anchoring the brand across product, marketing, and interface touch-points.
After exploring multiple directions, I concluded that Ploomo’s identity should revolve around a single, powerful element: the logotype. It became the most distinctive and versatile visual asset anchoring the brand across product, marketing, and interface touch-points.
One identity
Multiple expressions
One identity
Multiple expressions
One identity
Multiple expressions
Result
Result
Result
The logotype adapts seamlessly across touch-points from digital to print, from dashboards to merchandise.
This section shows how the brand holds its character while flexing across real-world applications.
The logotype adapts seamlessly across touch-points from digital to print, from dashboards to merchandise. This section shows how the brand holds its character while flexing across real-world applications.
The logotype adapts seamlessly across touch-points from digital to print, from dashboards to merchandise. This section shows how the brand holds its character while flexing across real-world applications
Brand evolution
Business milestone
Brand evolution
Business milestone
Brand evolution
Business milestone
Impact
Impact
Impact
Following the launch of the new identity, Ploomo stood out with a sharper, more confident presence in the sports data market. The rebrand played a key role in elevating its visibility and credibility. Shortly after, Ploomo was acquired by Better Collective, one of Scandinavia’s leading digital sports media groups marking a defining moment for the brand.
Following the launch of the new identity, Ploomo stood out with a sharper, more confident presence in the sports data market. The rebrand played a key role in elevating its visibility and credibility. Shortly after, Ploomo was acquired by Better Collective, one of Scandinavia’s leading digital sports media groups marking a defining moment for the brand.
Following the launch of the new identity, Ploomo stood out with a sharper, more confident presence in the sports data market. The rebrand played a key role in elevating its visibility and credibility. Shortly after, Ploomo was acquired by Better Collective, one of Scandinavia’s leading digital sports media groups marking a defining moment for the brand.
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Got a Project?
Let’s discuss how I can elevate your product and help achieve your business goals.
Contact
Dribbble
ANDRETDESIGN 2025
Got a Project?
Let’s discuss how I can elevate your product and help achieve your business goals.
Contact
Dribbble
ANDRETDESIGN 2025
Got a Project?
Let’s discuss how I can elevate your product and help achieve your business goals.
Contact
Dribbble
ANDRETDESIGN 2025