Ploomo

Ploomo

One brand.

One product language.

One brand.

One product language.

One brand.

One product language.

Ploomo is a B2B sports-data company providing plug-and-play widgets and automated sports experiences for digital platforms.

Ploomo is a B2B sports-data company providing plug-and-play widgets and automated sports experiences for digital platforms.

Ploomo is a B2B sports-data company providing plug-and-play widgets and automated sports experiences for digital platforms.

My Contribution:

My Contribution:

Art Direction

Art Direction

Art Direction

Brand Design

Brand Design

Brand Design

UX Research

UX Research

UX Research

UI Design

UI Design

UI Design

Design System

Design System

Design System

The Challenge

The Challenge

The Challenge

Precision meets energy

Precision meets energy

Ploomo needed an identity that combined the precision of technology with the energy of sport distinctive, flexible, and built for digital environments.


The solution centered on one core visual asset: a bold, adaptable logotype designed to carry the identity across every touchpoint.

Ploomo needed an identity that combined the precision of technology with the energy of sport distinctive, flexible, and built for digital environments.


The solution centered on one core visual asset: a bold, adaptable logotype designed to carry the identity across every touchpoint.

The Identity

The Identity

The Identity

One identity.

Multiple expressions.

One identity.

Multiple expressions.

A flexible identity designed to remain recognizable across every touchpoint adapting across formats, products and digital experiences while preserving a consistent visual character.

A flexible identity designed to remain recognizable across every touchpoint adapting across formats, products and digital experiences while preserving a consistent visual character.

From Brand to Product

From Brand to Product

From Brand to Product

Many widgets.

No shared language.

Many widgets.

No shared language.

As Ploomo’s widget ecosystem expanded, maintaining consistency across products became increasingly difficult. Rather than redesigning individual widgets, we focused on creating one shared system underneath them.

As Ploomo’s widget ecosystem expanded, maintaining consistency across products became increasingly difficult. Rather than redesigning individual widgets, we focused on creating one shared system underneath them.

The Design System

The Design System

The Design System

One system.

Many widgets.

One system.

Many widgets.

Using Atomic Design principles, recurring patterns were transformed into a shared system that could scale from individual elements to complete sports experiences.

Using Atomic Design principles, recurring patterns were transformed into a shared system that could scale from individual elements to complete sports experiences.

Atoms

Atoms

Core visual foundations.

Core visual foundations.

01

01

Molecules

Molecules

Reusable interface components.

Reusable interface components.

02

02

Organisms

Organisms

Components combined into functional widgets.

Components combined into functional widgets.

03

03

Templates

Templates

Widgets assembled into complete experiences.

Widgets assembled into complete experiences.

04

04

One System

One System

One System

Built to scale

Built to scale

A shared component library gave design and development one product language making new widgets faster to create, implement, and maintain.

A shared component library gave design and development one product language making new widgets faster to create, implement, and maintain.

10

10

Faster Design Handoffs

Faster Design Handoffs

Faster Design Handoffs

Shared foundations kept design and development aligned.

Shared foundations kept design and development aligned.

Shared foundations kept design and development aligned.

15

15

Widgets Unified

Widgets Unified

Widgets Unified

Reusable patterns brought every widget into one system.

Reusable patterns brought every widget into one system.

Reusable patterns brought every widget into one system.

30

30

Less Build Time per Widget

Less Build Time per Widget

Less Build Time per Widget

Shared components reduced development and QA overhead.

Shared components reduced development and QA overhead.

Shared components reduced development and QA overhead.

After the design system was completed, sharing components between designers became faster and easier. The time to design and build new widgets from scratch dropped dramatically.

After the design system was completed, sharing components between designers became faster and easier. The time to design and build new widgets from scratch dropped dramatically.

Albion Lici

Project Manager & Sr. Developer

The Outcome

The Outcome

The Outcome

The work brought Ploomo’s brand and product into one cohesive system, creating a stronger identity and scalable foundation for growth. Ploomo was later acquired by Better Collective, marking a significant milestone in its evolution.

The work brought Ploomo’s brand and product into one cohesive system, creating a stronger identity and scalable foundation for growth. Ploomo was later acquired by Better Collective, marking a significant milestone in its evolution.

Previous Project

Trevana

Previous Project

Trevana

Next Project

miConnex

Next Project

miConnex

Have a project in mind?

Let’s talk.

Turning ambitious ideas into clear, purposeful experiences.

Approach

Direct collaboration, and no unnecessary process.

Availability

Available for freelance and long-term projects.

Have a project in mind?

Let’s talk.

Turning ambitious ideas into clear, purposeful experiences.

Approach

Direct collaboration, and no unnecessary process.

Availability

Available for freelance and long-term projects.

Have a project in mind?

Let’s talk.

Turning ambitious ideas into clear, purposeful experiences.

Approach

Direct collaboration, and no unnecessary process.

Availability

Available for freelance and long-term projects.

© 2026 andretdesign. All rights reserved.

© 2026 andretdesign. All rights reserved.

© 2026 andretdesign. All rights reserved.