Ploomo
Ploomo
One brand.
One product language.
One brand.
One product language.
One brand.
One product language.
Ploomo is a B2B sports-data company providing plug-and-play widgets and automated sports experiences for digital platforms.
Ploomo is a B2B sports-data company providing plug-and-play widgets and automated sports experiences for digital platforms.
Ploomo is a B2B sports-data company providing plug-and-play widgets and automated sports experiences for digital platforms.
My Contribution:
My Contribution:
Art Direction
Art Direction
Art Direction
Brand Design
Brand Design
Brand Design
UX Research
UX Research
UX Research
UI Design
UI Design
UI Design
Design System
Design System
Design System


The Challenge
The Challenge
The Challenge
Precision meets energy
Precision meets energy
Ploomo needed an identity that combined the precision of technology with the energy of sport distinctive, flexible, and built for digital environments.
The solution centered on one core visual asset: a bold, adaptable logotype designed to carry the identity across every touchpoint.
Ploomo needed an identity that combined the precision of technology with the energy of sport distinctive, flexible, and built for digital environments.
The solution centered on one core visual asset: a bold, adaptable logotype designed to carry the identity across every touchpoint.


The Identity
The Identity
The Identity
One identity.
Multiple expressions.
One identity.
Multiple expressions.
A flexible identity designed to remain recognizable across every touchpoint adapting across formats, products and digital experiences while preserving a consistent visual character.
A flexible identity designed to remain recognizable across every touchpoint adapting across formats, products and digital experiences while preserving a consistent visual character.












From Brand to Product
From Brand to Product
From Brand to Product
Many widgets.
No shared language.
Many widgets.
No shared language.
As Ploomo’s widget ecosystem expanded, maintaining consistency across products became increasingly difficult. Rather than redesigning individual widgets, we focused on creating one shared system underneath them.
As Ploomo’s widget ecosystem expanded, maintaining consistency across products became increasingly difficult. Rather than redesigning individual widgets, we focused on creating one shared system underneath them.


The Design System
The Design System
The Design System
One system.
Many widgets.
One system.
Many widgets.
Using Atomic Design principles, recurring patterns were transformed into a shared system that could scale from individual elements to complete sports experiences.
Using Atomic Design principles, recurring patterns were transformed into a shared system that could scale from individual elements to complete sports experiences.
Atoms
Atoms
Core visual foundations.
Core visual foundations.
01
01

Molecules
Molecules
Reusable interface components.
Reusable interface components.
02
02

Organisms
Organisms
Components combined into functional widgets.
Components combined into functional widgets.
03
03




Templates
Templates
Widgets assembled into complete experiences.
Widgets assembled into complete experiences.
04
04


One System
One System
One System
Built to scale
Built to scale
A shared component library gave design and development one product language making new widgets faster to create, implement, and maintain.
A shared component library gave design and development one product language making new widgets faster to create, implement, and maintain.
10
10
Faster Design Handoffs
Faster Design Handoffs
Faster Design Handoffs
Shared foundations kept design and development aligned.
Shared foundations kept design and development aligned.
Shared foundations kept design and development aligned.
15
15
Widgets Unified
Widgets Unified
Widgets Unified
Reusable patterns brought every widget into one system.
Reusable patterns brought every widget into one system.
Reusable patterns brought every widget into one system.
30
30
Less Build Time per Widget
Less Build Time per Widget
Less Build Time per Widget
Shared components reduced development and QA overhead.
Shared components reduced development and QA overhead.
Shared components reduced development and QA overhead.
After the design system was completed, sharing components between designers became faster and easier. The time to design and build new widgets from scratch dropped dramatically.
After the design system was completed, sharing components between designers became faster and easier. The time to design and build new widgets from scratch dropped dramatically.

Albion Lici
Project Manager & Sr. Developer


The Outcome
The Outcome
The Outcome
The work brought Ploomo’s brand and product into one cohesive system, creating a stronger identity and scalable foundation for growth. Ploomo was later acquired by Better Collective, marking a significant milestone in its evolution.
The work brought Ploomo’s brand and product into one cohesive system, creating a stronger identity and scalable foundation for growth. Ploomo was later acquired by Better Collective, marking a significant milestone in its evolution.
Previous Project
Trevana
Previous Project
Trevana
Next Project
miConnex
Next Project
miConnex
Let’s talk.
Turning ambitious ideas into clear, purposeful experiences.
Approach
Direct collaboration, and no unnecessary process.
Availability
Available for freelance and long-term projects.
Let’s talk.
Turning ambitious ideas into clear, purposeful experiences.
Approach
Direct collaboration, and no unnecessary process.
Availability
Available for freelance and long-term projects.
Let’s talk.
Turning ambitious ideas into clear, purposeful experiences.
Approach
Direct collaboration, and no unnecessary process.
Availability
Available for freelance and long-term projects.
(+355) 69 75 72 220
© 2026 andretdesign. All rights reserved.
(+355) 69 75 72 220
© 2026 andretdesign. All rights reserved.
(+355) 69 75 72 220
© 2026 andretdesign. All rights reserved.