Ploomo

B2B Sport Data Provider.

miConnex

Music Events Reward Platform.

Music Events Reward Platform.

The Vision

The Vision

The Vision

miConnex turns loyal guests into peer-powered promoters through a referral-based reward system. Built under Mitra Intelligence, the goal was to design and test a prototype in two months using existing ticketing infrastructure. Based on insights from thousands of event-goers, the team focused on building trust and boosting sales by rewarding influence over ads.

miConnex turns loyal guests into peer-powered promoters through a referral-based reward system. Built under Mitra Intelligence, the goal was to design and test a prototype in two months using existing ticketing infrastructure. Based on insights from thousands of event-goers, the team focused on building trust and boosting sales by rewarding influence over ads.

miConnex turns loyal guests into peer-powered promoters through a referral-based reward system. Built under Mitra Intelligence, the goal was to design and test a prototype in two months using existing ticketing infrastructure. Based on insights from thousands of event-goers, the team focused on building trust and boosting sales by rewarding influence over ads.

MY CONTRIBUTION

MY CONTRIBUTION

MY CONTRIBUTION

User Research

User Research

User Research

UI/UX Design

UI/UX Design

UI/UX Design

Interactive Prototype

Interactive Prototype

Interactive Prototype

Usability Testing

Usability Testing

Usability Testing

Understanding the User

and the Market

Research

Research

Research

I analyzed competitor platforms like Eventbrite, Electric Zoo, Vcoins, and Festicket. I also interviewed five frequent festival-goers to explore their motivations around ticket buying and sharing.

I analyzed competitor platforms like Eventbrite, Electric Zoo, Vcoins, and Festicket. I also interviewed five frequent festival-goers to explore their motivations around ticket buying and sharing.

I analyzed competitor platforms like Eventbrite, Electric Zoo, Vcoins, and Festicket. I also interviewed five frequent festival-goers to explore their motivations around ticket buying and sharing.

Discovery

Discovery

Discovery

Key Insights from User Research

Key Insights from User Research

Key Insights from User Research

They attend on average 3-4 festivals per year.

They discover events via radio, TV, and social media.

They attend to see their favorite artist, regardless of location.

They attend festivals with friends, not solo.

Solution

Solution

Solution

Millennials trust friends over ads, and value exclusive experiences. We designed a gamified points system where users earn more by referring friends than by just buying tickets—turning influence into loyalty.

Millennials trust friends over ads, and value exclusive experiences. We designed a gamified points system where users earn more by referring friends than by just buying tickets—turning influence into loyalty.

Millennials trust friends over ads, and value exclusive experiences. We designed a gamified points system where users earn more by referring friends than by just buying tickets—turning influence into loyalty.

Due to time constraints and limitations from the client’s ticketing system, we jumped straight into UI components and visuals to deliver the MVP quickly and efficiently.

From Prototype to Proof

Real User Feedback

Real User Feedback

Real User Feedback

We tested the first prototype with real users via Zoom and the UserTesting platform. Even though the design wasn’t final, younger users navigated the platform with ease and showed high engagement. Their behaviour confirmed that the core concept resonated. Considering their feedback, we moved forward with the following key features.

We tested the first prototype with real users via Zoom and the UserTesting platform. Even though the design wasn’t final, younger users navigated the platform with ease and showed high engagement. Their behaviour confirmed that the core concept resonated. Considering their feedback, we moved forward with the following key features.

We tested the first prototype with real users via Zoom and the UserTesting platform. Even though the design wasn’t final, younger users navigated the platform with ease and showed high engagement. Their behaviour confirmed that the core concept resonated. Considering their feedback, we moved forward with the following key features.

Login & Onboarding

We made sure that user had a simple and informative registration and onboard flow.

Events

Browsing events was the main focus of the home page.

Rewards

Browsing events was the main focus of the home page.

Tickets & Payments

Browsing events was the main focus of the home page.

“We needed a design and development partner who could deliver high-quality results, fast — and that's exactly what we got. Andret not only did the work exceed expectations, but the attention to detail and strategic thinking made a real difference.”

Hung Dang

CEO & Co-Founder of Mitra Intelligence

Backed by the Industry

Result

Result

Result

After the prototype was presented to Eventim, one of the largest event companies in Germany, the project gained immediate traction. Impressed by its potential, Eventim decided to fund and acquire the product for use across several of its subsidiary companies.

After the prototype was presented to Eventim, one of the largest event companies in Germany, the project gained immediate traction. Impressed by its potential, Eventim decided to fund and acquire the product for use across several of its subsidiary companies.

After the prototype was presented to Eventim, one of the largest event companies in Germany, the project gained immediate traction. Impressed by its potential, Eventim decided to fund and acquire the product for use across several of its subsidiary companies.

Next

BetConvert

Next

BetConvert

Next

BetConvert

Got a Project?

Let’s discuss how I can elevate your product and help achieve your business goals.

Contact

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Linkedin

ANDRETDESIGN 2025

Got a Project?

Let’s discuss how I can elevate your product and help achieve your business goals.

Contact

Instagram

Dribbble

Linkedin

ANDRETDESIGN 2025

Got a Project?

Let’s discuss how I can elevate your product and help achieve your business goals.

Contact

Instagram

Dribbble

Linkedin

ANDRETDESIGN 2025