Ploomo

B2B Sport Data Provider.

miConnex

Music Events Reward Platform.

Music Events Reward Platform.

The Vision

The Vision

The Vision

miConnex turns loyal guests into peer-powered promoters through a referral-based reward system. Built under Mitra Intelligence, the goal was to design and test a fully functional MVP prototype in just two months using the client’s existing ticketing infrastructure.

Based on insights from thousands of event-goers, we focused on building trust and boosting ticket sales by rewarding social influence instead of relying on ads.

miConnex turns loyal guests into peer-powered promoters through a referral-based reward system. Built under Mitra Intelligence, the goal was to design and test a fully functional MVP prototype in just two months using the client’s existing ticketing infrastructure.

Based on insights from thousands of event-goers, we focused on building trust and boosting ticket sales by rewarding social influence instead of relying on ads.

MY CONTRIBUTION

MY CONTRIBUTION

MY CONTRIBUTION

User Research

User Research

User Research

UI/UX Design

UI/UX Design

UI/UX Design

Interactive Prototype

Interactive Prototype

Interactive Prototype

Usability Testing

Usability Testing

Usability Testing

Understanding the User

and the Market

Research

Research

Research

I analyzed competitor platforms like Eventbrite, Electric Zoo, Vcoins, and Festicket. To go deeper, I interviewed five frequent festival-goers to understand their motivations around buying tickets, sharing events, and attending festivals.

I analyzed competitor platforms like Eventbrite, Electric Zoo, Vcoins, and Festicket. To go deeper, I interviewed five frequent festival-goers to understand their motivations around buying tickets, sharing events, and attending festivals.

I analyzed competitor platforms like Eventbrite, Electric Zoo, Vcoins, and Festicket. To go deeper, I interviewed five frequent festival-goers to understand their motivations around buying tickets, sharing events, and attending festivals.

Discovery

Discovery

Discovery

Key Insights from User Research

Key Insights from User Research

Key Insights from User Research

Attend 3–4 festivals per year on average

Discover events via radio, TV, and social media

Prioritize favorite artists, regardless of location

Prefer attending festivals with friends, not solo

Solution

Solution

Solution

Millennials trust friends over ads and value exclusive experiences. We designed a gamified points system where users earn more by referring friends than by just buying tickets, turning influence into loyalty.

Millennials trust friends over ads and value exclusive experiences. We designed a gamified points system where users earn more by referring friends than by just buying tickets, turning influence into loyalty.

Millennials trust friends over ads and value exclusive experiences. We designed a gamified points system where users earn more by referring friends than by just buying tickets, turning influence into loyalty.

With tight deadlines and constraints from the client’s ticketing system, we skipped lengthy wireframes and jumped straight into UI components and visuals, enabling us to deliver the MVP quickly and efficiently without sacrificing quality.

From Prototype to Proof

Real User Feedback

Real User Feedback

Real User Feedback

We tested the first prototype with real users via Zoom and UserTesting. Even though the design wasn’t final, younger users navigated the platform with ease and showed high engagement. Their behavior confirmed the referral-first concept resonated strongly. Based on their feedback, we moved forward with the following key features.

We tested the first prototype with real users via Zoom and UserTesting. Even though the design wasn’t final, younger users navigated the platform with ease and showed high engagement. Their behavior confirmed the referral-first concept resonated strongly. Based on their feedback, we moved forward with the following key features.

Login & Onboarding

A simple, frictionless registration and onboarding flow ensured users got started fast.

Events

The home page highlights upcoming events, followed by detailed event pages optimized for easy browsing.

Rewards

Users can browse and filter rewards effortlessly, making loyalty tangible and engaging.

Tickets & Payments

We kept the client’s existing ticketing system but refreshed the interface with a clean, minimalist design, improving visual clarity and consistency without altering the core flow.

“We needed a design and development partner who could deliver high-quality results, fast, and that's exactly what we got. Not only did the work exceed our expectations, but the attention to detail and strategic thinking truly made a real difference.”

Hung Dang

CEO & Co-Founder of Mitra Intelligence

Backed by the Industry

Result

Result

Result

After presenting the prototype to Eventim, one of Germany’s largest event companies, the project gained immediate traction. Impressed by its potential, Eventim decided to fund and acquire miConnex, integrating it into their ecosystem. The MVP will now be deployed across several subsidiary companies, marking a major step in validating the platform’s value and scalability.

After presenting the prototype to Eventim, one of Germany’s largest event companies, the project gained immediate traction. Impressed by its potential, Eventim decided to fund and acquire miConnex, integrating it into their ecosystem. The MVP will now be deployed across several subsidiary companies, marking a major step in validating the platform’s value and scalability.

After presenting the prototype to Eventim, one of Germany’s largest event companies, the project gained immediate traction. Impressed by its potential, Eventim decided to fund and acquire miConnex, integrating it into their ecosystem. The MVP will now be deployed across several subsidiary companies, marking a major step in validating the platform’s value and scalability.

Next

BetConvert

Next

BetConvert

Next

BetConvert

Got a Project?

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ANDRETDESIGN 2025

Got a Project?

Let’s discuss how I can elevate your product and help achieve your business goals.

Contact

Instagram

Dribbble

Linkedin

ANDRETDESIGN 2025

Got a Project?

Let’s discuss how I can elevate your product and help achieve your business goals.

Contact

Instagram

Dribbble

Linkedin

ANDRETDESIGN 2025